Privacy policy

Last updated: October 4, 2026

Wheellow operates this store and website, including all information, content, features, tools, products, and related services to provide you, as a customer, with a personalized shopping experience (hereinafter the "Services"). Wheellow is a store powered by Shopify, which enables us to provide you the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or communicate with us by any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read and understand this Privacy Policy and the terms of collection, use, and disclosure of your information described herein.

Personal information we collect or process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or rendered non-identifiable, so that it does not identify you or can reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, your place of residence, and to the extent permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card numbers, debit card numbers, bank account details, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Your communications with us including information you include in your communications with us, for example when you submit customer service inquiries.
• Device information including information about your device, browser or network connection, IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, such as how and when you access or interact with them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, access or use the Services, communicate with us, or otherwise provide us your personal information;
• Automatically via the Services including from your device when you use our products or services or access our websites, and through cookies and similar technologies;
• From our service providers including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

• Provide, tailor, and improve the Services. We use your personal information to provide the Services to you, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipments, facilitate possible returns and exchanges, enable you to post reviews, and create a personalized shopping experience, for example by recommending products related to your purchases. This may include using your personal information to tailor and improve the Services more relevantly.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send you marketing, advertising, and promotional communications by email, SMS, or postal mail, and to show you online advertisements about products or services on the Services or on other websites, including based on items you previously purchased or added to your cart, as well as your other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or act in case of fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for the confidentiality of your account credentials. We strongly recommend not sharing your username, password, or any other access identifiers with anyone.
• Communicate with you. We use your personal information to provide customer service, respond to your inquiries, offer you efficient services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery proceedings, ongoing or potential disputes, or other litigation, as well as to enforce our terms or policies, or investigate potential violations thereof.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, service providers, and other third parties who provide services on our behalf (e.g., IT management, payment processing, analytics, customer service, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and deliver advertisements. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with various merchants and websites. Our business and marketing partners will use your information according to their own privacy notices. Depending on your place of residence, you may have the right to ask us not to share information about you for the purpose of showing you targeted ads and marketing content, based on your online activity with various merchants and websites. You may exercise your rights to opt out of these uses here
• When you instruct, request, or consent in any other way to the disclosure of certain information to third parties, for example to ship products to you or via your use of social media widgets or login integrations.
• With our affiliates or more generally within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including responses to subpoenas, search warrants, or similar requests), to enforce terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted and shared with Shopify, and with third parties who may be located in countries other than your country of residence, to provide and improve the Services. Additionally, to protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our Store, as well as with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about Shopify's use of your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on your location, you may exercise certain rights regarding your personal information here Shopify Privacy Portal Link.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend reviewing their privacy and security policies as well as other terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of information on these sites. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other Services users and/or users of those third-party platforms without restriction on their use by us or third parties. Inclusion of these links does not imply any endorsement of such platform content or their owners or operators, unless indicated otherwise on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request deletion. As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as defined by applicable law) personal information concerning individuals under 16 years old.

Security and retention of your information

Please note that no security measure is perfect or infallible, and we cannot guarantee "perfect security." Moreover, any information you send us may not be secure during transmission. We recommend not using unsecured channels to communicate sensitive or confidential information to us.

The retention period of your personal information depends on various factors, such as the need to retain such information to manage your account, provide the Services, comply with our legal obligations, resolve disputes, or enforce applicable contracts or policies.

Your rights and choices

Depending on your place of residence, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request to the extent authorized by law.

• Right of access/right to information. You may have the right to request access to personal information we hold about you.
• Right to erasure. You may have the right to request the deletion of personal information we hold about you.
• Right to rectification. You may have the right to request correction of inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of personal information we hold about you and request its transfer to a third party, in certain circumstances and with exceptions.
• Right to opt out of sale or sharing for targeted advertising. Depending on your place of residence, you may have the right to opt out of "sale" or "sharing" of your personal information or processing your personal information for purposes deemed "targeted advertising" as defined by applicable privacy laws. You may exercise your rights to opt out of these uses here. Please note that if you access our website with the Global Privacy Control preference signal enabled, depending on your place of residence, we will automatically treat this as a opt-out request for the device and browser you are using to access the website. If we can link the device sending the signal to a Shopify account, we will also apply the opt-out request to the account. For more information on Global Privacy Control, you may visit https://globalprivacycontrol.org/. Except for Global Privacy Control, we do not recognize other "Do Not Track" signals sent from your web browser or device.
• Managing communication preferences. We may send you promotional emails. You can opt out at any time using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

You may exercise these rights in the designated locations on the Services or by contacting us using the contact information provided below. To learn more about Shopify's use of your personal information and rights you may have, including rights regarding data processed by Shopify, you may visit https://privacy.shopify.com/en.

We will not penalize you for exercising any of these rights. We may need to verify your identity before processing your requests, within the limits permitted or authorized by applicable law. In accordance with applicable law, you may designate an authorized agent to request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of authorization you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timelines required by applicable law.

Complaints

If you wish to file a complaint regarding our processing of your personal information, please contact us using the contact details below. Depending on your place of residence...